Brand Guidelines
Resources and guidelines for the CalmChat brand identity. Click any color value to copy to clipboard.
Logo
Color Palette
Background
Card
Elevated
Border
Teal
Teal Light
Teal Dark
Cyan
Text
Muted
Subtle
Gradients
Primary Gradient
Background Glow
Typography
Display — DM Serif Display
Find your calm.
Every day starts here.
Body — Outfit
Light 300 — Ethereal, spacious feel
Regular 400 — Body copy for content sections
Medium 500 — Buttons and emphasis
Semibold 600 — Section headers
Bold 700 — Strong emphasis
Voice & Tone
Warm but Professional
We speak like a supportive friend with expertise — never clinical, never casual.
Empowering, Not Prescriptive
We offer tools and guidance. We never tell users what they should feel or do.
Safety First
We always acknowledge our limitations. CalmChat is NOT therapy and never claims to be.
Privacy as a Value
We lead with trust. Your data is yours. We say this clearly and often.
Crisis Safety Requirement
All CalmChat materials must include visible crisis resources. The 988 Suicide & Crisis Lifeline must always be accessible within the app and website. CalmChat is a wellness companion, not a substitute for professional mental health care.